A little about the person behind BoardClicks
Hi, I’m Adrian.
Your Pinterest manager.
I’m a freelance Pinterest manager for jewelry and watch brands, and the person behind BoardClicks. Polish-born and UK-raised, I started out writing for the web before moving into visual content and Pinterest strategy.
BoardClicks is my independent Pinterest management service for jewelry and watch brands that want their collections presented beautifully, discovered by the right people and supported with consistent publishing.
Where it started
From Poland to the UK. From words to visuals.
I was born in Poland and moved to the UK when I was ten. Growing up between two cultures gave me an appreciation for different perspectives, something that’s stuck with me ever since.
After graduating from Boston College in Lincolnshire in 2016, I began working as a freelance writer. I enjoyed figuring out how to make ideas interesting, useful and easy to discover online — whether that meant getting the tone right or finding the angle that would make someone stop and read.
During my freelance writing days, I wrote for many different blogs and noticed how often Pinterest was their main source of website traffic. Seeing that first-hand sparked my interest in the platform and eventually led me to become a Pinterest manager. I’ve spent the last three years working in Pinterest management, bringing together visual content, search-led thinking and a more organised publishing process. My writing background still shapes how I work: a Pin needs a clear idea, useful wording and a relevant page to send someone to.
What interested me most was the connection between useful content and discovery. A well-written article still needs a way to reach readers. Seeing Pinterest bring people to those blogs made me think more carefully about the whole journey, from an image that catches someone’s attention to the page they choose to visit.
That connection is central to how I approach jewelry and watch content today. A close-up can show texture and craftsmanship, while a worn photograph helps someone understand scale and styling. The words alongside the image should give it context, so people know what they’re looking at and what they’ll find when they click.
I still love a good story, just as much as I enjoy a well-designed space. And when I’m not thinking about content, travel is one of my favourite ways to switch off and find fresh inspiration.
That’s what BoardClicks is built around: thoughtful creative work, straightforward communication and a genuine interest in helping businesses make more of what they already have.
How I work
Working with me as your Pinterest manager.
I keep things practical. Your jewelry or watch collections, customers and brand voice come first; the Pinterest plan should be built around those, not a one-size-fits-all template. You work directly with me, from the first conversation through to the creative work and monthly review.
Understand the brand
Start with what you sell, who it’s for and how people might search for it on Pinterest.
Make it worth saving
Create a mix of product-led visuals, inspiring ideas and clear copy that feels right for your business.
Stay consistent and learn
Publish regularly, review the signals and keep improving what we create over time. I handle day-to-day account management and review performance monthly, using available impressions, saves and outbound clicks to help shape the next round of content.
Let’s talk
Looking for a Pinterest manager for your brand?
Tell me about your collection, your website and what you want Pinterest to do for your business. I handle BoardClicks enquiries personally, whether you’re starting a new account or looking for someone to manage an existing one.
Enquire about Pinterest management ↗